🌠 Cutting Edge Holiday Marketing Ideas?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could ensure my winter profits are enough to purchase a new grand home in 2021 and craft the future to make the upcoming months the very best possible!”

If so you’re definitely not alone – 2020 has done more of a number on us than Godzilla eating various and sundry cities over the past 60 years have done.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):

www.business2community.com/strategy/how-to-reframe-your-holiday-campaigns-for-2020-02358299

There, you’ll discover:

“Marketing During a Crisis Pays Off

In times of crisis, the first instinct marketers have is to pause initiatives, which is not the best solution. In fact, there are times when it is actually beneficial to communicate in a crisis. Aligning your messaging with the needs of your customers is crucial to maintaining a positive relationship. To achieve or maintain a connection demonstrates how you are pivoting to align with changing behaviours. This may include offering an online experience you didn’t previously have, free shipping options or even curbside pickup.

Whatever the shift in messaging, you need a means of reaching and keeping your loyal customers. As uncertainties around disposable income rise, you want to ensure you are resonating with consumers so they don’t look to finding cheaper alternatives. Additionally, maintaining an online presence helps to solidify the notion that you are still there to support them….”

and

“…Pay Attention to Generational Groups
It’s no surprise that people of different age groups shop differently. Around the holiday season marketers focus their online efforts on younger generations because they are notorious for spending their time online. This year, there has been a shift—the generation to focus on is baby boomers. This age group traditionally spends the majority of their dollars in-store, but have now been encouraged to do their shopping virtually. Not only that, but they are on more devices than expected, particularly as they have migrated to connected TV (CTV).

Since the start of sheltering in place, 47% of boomers have increased their digital spending and time spent on connected TV and mobile devices have grown as well. Your marketing efforts should align, if they have not already, with this shift. By adding boomer audience segments, your targeting will capture all available audiences who may be interested in your brand or product. Additionally, by including CTV campaigns in your strategy, you are not only capturing them where they are spending their time, but you are aligning with a medium they are familiar with—television….”

and more!

Mastering holiday marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Look to see the current trends for holiday marketing

Need help with that? Consider:

www.digitalcommerce360.com/article/coronavirus-impact-online-retail/

www.digitalremedy.com/2020-trends-holiday-shopping/

trends.pinterest.com/

blog.branch.io/the-gift-of-growth-how-to-prepare-for-2020-holiday-trends/

Next, move to:

Step 2.) Investigate holiday marketing tutorials

Need resources for that? Consider:

www.shopifycompass.com/tutorials/marketing-tools-for-holiday-selling

blog.planoly.com/social-media-holiday-marketing

www.wordstream.com/blog/ws/2020/10/08/holiday-advertising-best-practices-2020

Finally, move to:

Step 3.) Make it so!

Need resources for that? Consider:

blog.aweber.com/email-marketing/holiday-emails.htm

dpigraphics.net/holiday-marketing-automation-you-should-use-this-season-and-all-year/

www.carachace.com/blog/best-pinterest-planner-for-entrepreneurs

Good stuff!

Your takeaway?

Even with all the blahness 2020 has given you… you can still prepare to make 2021 a truly tremendous year.

Why not take advantage of that today?

Enjoy!

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