🌠 Exciting Ways to Make Press Releases Shine?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could craft awesome press releases that make the whole world buy!”

If so you’re definitely not alone – the art of press release writing is something that can truly be a boon for your business!

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):


There, you’ll discover ideas like:

“…Find Something Newsworthy

In order to write a press release, something newsworthy needs to happen in relation to your company. There are several ways you can provide journalists with the information they want, including:

News Jacking

This is a process in which you inject your brand into the current news cycle to make a story more eye-catching and relevant.

For example, if there’s a viral story circulating Twitter, tying your press release to it can be a great way to get traction.

Exclusive Research or Data

Journalists love exclusive information, especially when it’s backed by hard data and statistics. If you have exclusive research you can give to a news outlet, then you’re well on your way to writing a great press release….”


“…Write Your Lead

After you’ve written your headline, it’s time to write your lead. This is the first paragraph of your press release, and it’s usually 35 to 45 words long.

The purpose of the lead is to summarize the most important aspects of the press release. In the first paragraph, you want to make sure you answer the 5 “W”s:

What: What’s the news story about?

Where: Where does the story take place?

When: When does the event happen or when is it going to happen?

Who: Who is involved in the story?

Why: Why is this information relevant to the leader?

Again, the first paragraph isn’t meant to be exhaustive, so keep your answers short and sweet….”

and more!

Mastering the art of Press Releases is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Explore what makes a press release effective

Need help with that? Consider:




Next, move to:

Step 2.) Look up press release distribution resources

Need resources for that? Consider:




Next, move to:

Step 3.) Make it so!

Need resources for that? Consider:




Good stuff!

Your takeaway?

Press releases can be such a boon for your bottom line…

Why not take advantage of them today?


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