🌠 You…. making THE most awesome case study imaginable?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could create super effective case studies that I can sell in the future!”

If so you’re definitely not alone – case studies are one of the easiest things to sell (you can even research/analyze other people’s success and turn that into a case study too!).

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):


There, you’ll discover goodies like:

“…Write About Someone Your Ideal Customer Can Relate To

Do you know who your ideal customer is? If it’s someone in the education industry, then make your case studies about your university customers. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers.

The goal is to ensure that your case study will show prospective customers that you are:

Comfortable in their industry.

Understand their industry’s specific needs.

Know how to give their industry targeted results.

Think about it on a smaller level, such as when you’re reading a how-to blog post. Most of of these posts are geared toward average readers.

But when you come across a post designed specifically for your needs (such as online marketing for the healthcare industry), you are more likely to understand and apply the information.

The same goes with case studies – people who read about results in their industry will feel like the same approach will work for them…”


“…Make Your Case Study Easy to Read

No one likes to read one huge chunk of text, no matter how interesting and informative it might be. Case studies, like blog posts, should be scannable and easy to read.

Be sure to use good content formatting elements as you would with articles, blog posts, and copywriting on your website, including:



Bulleted lists

Bolded & italicized text

In addition to providing great SEO value for your case studies page, these formatting elements will help your readers (especially those that like to skim) find the most important parts of your case study and get a great impression about what your business could do for them….”

and more!

Mastering case studies is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Understand what a case study can include

Need help with that? Consider:




Next, move to:

Step 2.) Research the best ways to contact people/collect data

Need resources for that? Consider:




Finally, move to:

Step 3.) Compile them as a benefit for your business!

Need resources for that? Consider:





Good stuff!

Your takeaway?

Case studies can be a grand financial boon to your business…

Why not take advantage of that today?


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