Ever wake up one morning and think to yourself:
“Jeepers self, if only I could be swamped with local businesses in the coming weeks!”
If so you’re definitely not alone – you’re not the only local consultant, after all… so standing out, head and shoulders, above the crowd… is a Very Good Thing indeed!
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):
www.wordstream.com/blog/ws/2020/12/15/local-marketing-ideas
There, you’ll discover goodies like:
“…Run Google Ads
Google, one of the foremost search engines in the world, allows you to target potential customers in your local area specifically with pay-per-click ads. With this platform, you can run the classic search engine result Google Ad, Google Service Ads, Google Shopping Ads, and more.
A higher volume of inquiries and increased sales are just two of many benefits of running Google Ads. A well-thought-out ad strategy can also yield long-term results that are less tangible, such as improved brand awareness and brand recognition, which often leads to referrals and sales down the road….”
and
“…Use remarketing to generate reviews
Receiving and responding to reviews is one of the best things you can do for your business. Customers love you! Unfortunately, their memory can be poor and sometimes they just don’t remember to leave you those coveted 5-star reviews. Here is how to use rmarketing to generate more reviews.
Set up a confirmation or thank you page page when people fill out a form or complete an event in your Google Analytics (GA).
Add a remarketing tracking code to your confirmation page and set up the list in GA so that you can tag customers who visit that URL.
Then you can create a simple display ad that says “Love us? Leave us a Review on Google! (Or the platform of your choice)….”
and more!
Mastering offline marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Explore beginners offline marketing tutorials
Need help with that? Consider:
blog.hubspot.com/marketing/local-marketing
www.businessnewsdaily.com/15770-local-marketing-strategies-for-small-business.html
www.singlegrain.com/marketing/how-to-start-a-marketing-agency/
Next, move to:
Step 2.) Discover how to differentiate yourself
Need resources for that? Consider:
www.wordstream.com/blog/ws/2016/06/06/local-marketing-ideas
www.consultingsuccess.com/37-ways-to-effectively-present-your-services-without-looking-like-a-rookie
www.copper.com/blog/marketing-strategies-for-consultants
Finally, move to:
Step 3.) Take advantage of free offline marketing resources
Need resources for that? Consider:
www.wordstream.com/blog/ws/2020/12/09/free-and-low-budget-marketing-ideas
cedcommerce.com/blog/free-marketing-tools/
photographyspark.com/80-free-marketing-strategies-for-photographers/ (apply them to your own local niche!)
Good stuff!
Your takeaway?
There is a huge amount of competition these days… but there are ways for you to stand out.
Why not take advantage of that today?
Enjoy!
