🌠Designing “Must Open!” Newsletters for your Busine

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could craft a business newsletter SO magnificent… it makes the angels sing!”

If so you’re definitely not alone – Contrary to what some people might want you to believe, email is NOT dead (whatsoever!). Reaching out every day via eMail is *critical*, you know… you never want to let people forget who you are!

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):

www.process.st/business-newsletter/

There, you’ll discover coolios goodies like

“Help people solve a problem

Helping people solve problems will put you in the spotlight as a hero.

Solving a problem is closely related to how-to articles. That is, a solving a problem article will give how-to steps.

Example: A personal trainer may send out a bi-weekly newsletter explaining the benefits of healthy eating to prevent inflammation in joints. Or how to lose weight through exercise and eating. Both solve a problem, the former solves the problem of pain whilst the latter solves the issue of potential health and self-esteem related problems….”

and

“…Create checklists

Checklists are easy to write and easy to read. You should take into account that people are not willing to read long bad-structured texts. They prefer a list of items. Using checklists in newsletters means customers can skim the list to catch the main idea.

Also, checklists provide a handy way for your readers to information.

Example: A marketing campaign checklist gives your customers useful, well-structured information stimulating them to find out more about the topic. It goes without saying that they then visit your web site….”

and more!

Mastering the art of newsletter infotainment is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Consider what is YOUR unique newsletter voice

Need help with that? Consider:

www.godaddy.com/garage/best-practices-when-creating-newsletter/

digiday.com/media/how-substack-has-spawned-a-new-class-of-newsletter-entrepreneurs/

sproutsocial.com/insights/brand-voice/

Step 2.) Ensure you have a way to build a list to send out your newsletter

Need resources for that? Consider:

navidm.com/email-list/

sumo.com/stories/email-list-building

unbounce.com/campaign-strategy/how-to-build-an-email-list/

Step 3.) Determine the kinds of business newsletters you’d like to send and make it so!

Need resources for that? Consider:

www.digitalmarketer.com/blog/email-newsletter-types/

venngage.com/blog/email-newsletter-templates/

blog.hubspot.com/marketing/email-newsletter-templates

Good stuff!

Your takeaway?

Newsletters are a great way to get the word out about what your business is doing…

Why not take advantage of that today?

Enjoy!

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