🌠Devising the Ultimate Editorial/Brand Voice Style Guide?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could have one clear editorial style that defines who and what my business and I am for all realities across the galaxy!”

If so you’re definitely not alone – having a uniform style guide of goodness makes for great branding sense far and wide.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):


There, you’ll discover goodies like:

“…More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Perhaps you think your website is too small, or you can always create your content now and flesh out the details later. The truth is, the sooner you can get your editorial style and processes nailed down, the less work for you and your team.

Without clear guidelines in place, your inbox will soon be flooded with questions from your writers and editorial staff. Your editorial staff may think that lack of guidelines gives them free reign over content. This may result in inconsistent and maybe even poor quality work that has your brand name all over it….”


“…The voice is the overall expression of your brand, while the tone is how that message is delivered. The tone will vary depending on the medium (e.g. social media post, blog post, newsletter, press release), but the overall brand voice will be your writers’ guiding light.

Is your brand voice considerate and simple like Uber or functional and expressive like Starbucks? Once you have found your brand voice’s sweet spot, it’s time to determine what your tone is and when that may change depending on the medium or circumstances. Perhaps your tone is casual and conversational in blog posts, but witty in social media posts.

You’ll want to include relevant examples here as Uber does in the Applications section of their style guide. These will help to solidify your stance while also giving your writers a handy guide to refer to should they need it….” and more!

and more!

Mastering your unique online ‘brand voice’ is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Figure out what style your targeted audience would resonate to the most

Need help with that? Consider:




Next, move to:

Step 2.) Zero that to your particular preferences

Need resources for that? Consider:




Finally, move to:

Step 3.) Infuse everything you do with it!

Need resources for that? Consider:




Good stuff!

Your takeaway?

Being able to write in such a bold, clear, engaging way is one method to always remain at the forefront of your pack….

Why not take advantage of that today?


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