🌠Exciting uses of Personalized eMail Marketing Automation?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could increase my profits online without having to do everything myself!”

If so you’re definitely not alone – marketing nowadays (especially if you do social!) takes bunches of time indeed…. time that could be better spent doing what you enjoy more.

Right?

Well then!

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):

www.clickz.com/why-arent-marketers-using-automation-tools-to-personalize-websites/264305/

There, you’ll discover goodies like:

“…To send personalized emails, we first require a potential or existing customer to share their personal data with us.

Depending on the information we gather, we can quickly accumulate a lot of solid data about a person; demographic and psychographic, as well as their online behavior.

This data tells us implicitly that the person fits into one of our target audience segments, or that they have a particular pain point or interest.

It makes it a fairly simple task to then write a single email or a sequence of marketing messages that speak to this information.

However, there’s a difference between personalizing one email for a known prospect and an entire web page or website, for a mix of known and unknown prospects….”

and

“…Consider the technical requirements that come with first integrating a website with automation software, and then syncing everything up so that personalization can be delivered via dynamic content.

While marketing technology tools make personalization on websites much more feasible, they do need to be set up correctly in the first place.

This usually requires substantial technical expertise, perhaps in the form of a dedicated web developer, IT support team or expert consultant in a chosen automation platform.

Enterprise businesses aside, having in-house technical support for a more advanced marketing integration is fairly rare and budgets don’t always allow for external contractors….”

and more!

Mastering even the basics of personalized marketing automation is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) See HOW personalization is accomplished when someone signs up

Need help with that? Consider:

sendpulse.com/support/glossary/personalized-email

help.aweber.com/hc/en-us/articles/204029856-How-do-I-personalize-my-messages-

www.getresponse.com/help/working-with-messages/working-with-email-creator/how-can-i-personalize-my-emails.html

Next, move to:

Step 2.) Look at how to add NEW personalization fields to your marketing emails

Need resources for that? Consider:

help.aweber.com/hc/en-us/articles/204029906-What-can-I-personalize-in-my-messages-

help.aweber.com/hc/en-us/articles/204027516-How-do-I-create-custom-fields-

www.getresponse.com/help/managing-contacts/working-with-custom-fields/how-do-i-create-and-use-custom-fields.html

Finally, move to:

Step 3.) Think outside the box!

Need resources for that? Consider:

www.getresponse.com/blog/how-to-personalize-your-emails-with-dynamic-content-freebiemonday

blog.aweber.com/email-marketing/aweber-dynamic-email-content-feature.htm

www.buyapowa.com/blog/45-examples-personalized-marketing-really-work/

Good stuff!

Your takeaway?

There are so many ways you can add marketing automation and email personalization to your business….

Why not take advantage of that today?

Enjoy!

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