🌠Infusing the art of gaming with your brand?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could take advantage of the gaming craze that’s only building and building!”

If so you’re definitely not alone – so many people are reduced to staying in home that gaming is one of the few things that is generally always available!

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):

www.thedrum.com/news/2020/12/07/marketers-are-you-gaming-imposter

There, you’ll discover goodies like:

“…When you see the amount of people playing mobile games or see brands like Louis Vuitton invest in esport, it’s about time brands started understanding what strategy they have for gaming.

But are most marketers currently gaming imposters? Inspired by the viral game hit of 2020, Among Us, The Drum sought to get under the hood of the trends driving this shift to gaming. During a session at The Drum Digital Summit, alongside Adcolony, GroupM, RB and Anzu.io.

A key starting point for brands in understanding gaming and gaming audiences, says Adcolony’s senior vice president for APAC, Tom SImpson, is to unbundle the preconception of what a gamer is….”

and

“…“I think one of the really interesting things when we look at gamers is the different types of gamers. You have esports at the funnel at one end, where you got really passionate fans but it’s a fairly small percentage of consumers of people. At the other end of it, right at the top of the funnel, you’ve got mobile and people who play mobile games, which is 80 to 85% of most markets. Most people have a mobile game on their phone that they play,” he explains.

One surprising data point for many marketers is the scale to which gaming has grown. The gaming audience in APAC is around 1.1 Billion, of which Adcolony reaches over 900m….”

and more!

Mastering gaming marketing and you is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Understand what gaming marketing is

Need help with that? Consider:

www.bigeyeagency.com/insights/gamer-marketing-company-dos-donts-marketing-gamers/

digitalmarketinginstitute.com/blog/how-gaming-influencers-sway-marketing-in-the-gaming-industry

influencermarketinghub.com/why-gamers-are-your-most-powerful-audience-yet/

Next, move to:

Step 2.) See how your brand can best be tackled in gamer marketing

Need resources for that? Consider:

www.psfk.com/2020/01/how-brands-can-get-in-the-game-gaming.html

www.business.com/articles/marketing-lessons-from-video-game-industry/

www.bigeyeagency.com/insights/gamer-marketing-company-dos-donts-marketing-gamers/

Finally, move to:

Step 3.) Make it so!

Need resources for that? Consider:

www.juicer.io/blog/how-gamers-use-social-media-and-how-to-reach-them-through-game-marketing

www.ignitesocialmedia.com/games/how-to-market-online-to-gamers/

www.pmg.com/blog/how-to-advertise-to-gamers/

Good stuff!

Your takeaway?

Gaming is an industry rife with possibilities….

Why not take advantage of that today?

Enjoy!

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