🌠The Esoteric Art of Compelling Business One Liners?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could boil down the essence of my magnificent business into one glorious line so the benefits of my fantastic service converts the most stubborn of customers imaginable!”

If so you’re definitely not alone in spirit (in writing, you’re 100% alone in that unique sentence) – making a positive impression on customers is key to long term profits.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):


There, you’ll discover goodies like:

“Your customer avatar doesn’t care about the clever name of your company until they know what your company is going to do for them. Sure, your name is important… but only once they’ve been assured that your company is relevant to a problem they’re having in their life.

That’s where the one-liner comes in. CEO of StoryBrand Donald Miller brought us through his strategy for creating stories around brands in a recent Insider Training. He taught us how to sell with story, as well as what one of the most important aspects of that story is.

It’s the one-liner….”


“…A great one-liner filters out the people who will care about your product in the first line. That’s why the first line talks about the pain point. If someone doesn’t live in Nashville, they’re not going to be very interested in a Circuit E-Bikebecause they don’t need to be. You don’t want a leads list of people living outside of Nashville if you can only deliver your bikes to Nashville.

Your first line tells your audience who this is for. Anyone living in Nashville living through the traffic problem is immediately going to think, “Yes, I AM wasting more time sitting in traffic, and it’s only getting worse with all these people constantly moving here.”

Only after you’ve drawn them in with their pain point is it time to tell them your solution. This is when you can talk about your products or your solution and guarantee you have their interest at heart….”

and more!

Mastering the art of the business one-liner is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Identify your customer’s pain point

Need help with that? Consider:




Next, move to:

Step 2.) Identify the solution you provide

Need resources for that? Consider:




Finally, move to:

Step 3.) Make it so!

Need resources for that? Consider:




Good stuff!

Your takeaway?

Clever business one-liners cause people to remember *your* business ahead of your competitors…

Why not take advantage of that today?


You May Also Like

Leave a Reply

Your email address will not be published. Required fields are marked *