🌠The Exquisite Art of Chat Marketing?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could master chat marketing so my bottom line would go best!”

If so you’re definitely not alone – chatbot marketing has been used extensively on FB and more!

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):

contentmarketinginstitute.com/2020/11/chat-marketing-experts-examples/

There, you’ll discover:

“…The next message was largely responsible for the campaign’s success. Rather than ask for a share to the entrants’ social accounts, the brand asked them to share through Facebook Messenger with their friends and family. Every share earned another entry in the giveaway.

The average share rate was one per entrant, though some people shared with more than 10 people while others never shared. Ultimately, this became a viral, organic way of growing the email list and driving sales. The system then detected the shares to select a winner randomly.

Due to the success of the campaign, Stephen says, “We’ve since turned this into a weekly campaign to reengage our audience when they didn’t win and use the opportunity to offer value and educate on new products.”

The secret to engagement: Turn every person into a brand advocate but encourage them to do that one-to-one or one-to-few on chat features like Facebook Messenger. The direct, personal outreach is more difficult to ignore…. ”

and

“…The details revealed were based on the Facebook Messenger user’s demographics and history. Even if the recommended flight wasn’t what the person wanted, the conversation introduced them to the brand and showed them low fare opportunities from their country or city.

Ryan reports that the campaign received an 87% opt-in rate.

The secret to engagement: Ryan says, “One of the many benefits of Messenger marketing is that you can personalize the message based on the users’ demographics and historical usage of the Messenger bot.”

By leveraging personalization, you can create a more relevant offer to each person. You also can add a sense of mystery or gamification to your chat sequence to increase engagement.

This campaign also performed well because the user wasn’t required to type in any information or details. The less required from the person, the more engagement….”

and more!

Mastering chatbot marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Understand how chatbots work

Need help with that? Consider:

www.ncbi.nlm.nih.gov/pmc/articles/PMC7256567/

www.uctoday.com/contact-centre/how-do-bots-and-chatbots-work/

www.sofbang.com/blog/what-are-ai-chatbots-and-how-do-they-work/

Next, move to:

Step 2.) Discover the types of chatbot convos that work the best

Need resources for that? Consider:

www.paldesk.com/design-conversational-chatbot/

topflightapps.com/ideas/how-to-build-a-chatbot/

towardsdatascience.com/how-to-make-a-simple-chatbot-841b5efa2094

Finally, move to:

Step 3.) Find the best chatbot software and make it happen!

Need resources for that? Consider:

medium.com/datadriveninvestor/top-10-best-ai-chatbots-f68705a8f559

shanebarker.com/blog/best-conversational-ai-platforms/

www.wpbeginner.com/showcase/best-chatbots-software-ai/

Good stuff!

Your takeaway?

Chatbots can be a great resource for your future profits…

Why not take advantage of that today?

Enjoy!

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