🌠The Secret Lives of Scarcities?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could truly take advantage of scarcity on my sales pages… and increase my conversions in a stalwart, ethical fashion!”

If so you’re definitely not alone – “scarcity” calls out to the FOMO fear many people have (fear of missing out) and done well, can be that final nudge needed to compel a customer to buy.

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the goodies I uncovered for you):

instapage.com/blog/scarcity-examples

There, you’ll discover goodies like:

“… People value scarcity because it makes them feel unique. When you get something that’s hard to acquire, it makes you part of an exclusive group. Having this item makes you unique, compared to the majority of people who do not. According to Lynn, two studies support this theory, in which people with low need for uniqueness don’t value scarcity as much as ones with high need for uniqueness.

Scarcity bestows higher status. People perceive scarce products to be more expensive. The more costly the item, the more luxurious it seems. If you own a luxury product, you can clearly afford its high price, and that conveys success and high status.

Scarce things seem to be higher quality. For the same reason that people perceive scarce products to be high status, they perceive them to have a higher quality. Expensiveness is a common benchmark for quality. So the more expensive it is, the better quality people perceive it to be. Lynn summarizes scarcity’s effect on perceived value as Scarcity → Assumed Expensiveness → Desirability…”

and more!

Mastering the art of ethical scarcity is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) Learn all the ways scarcity can be used in sales pages

Need help with that? Consider:

optinmonster.com/scarcity-examples-to-boost-your-conversions/

getsitecontrol.com/blog/scarcity-principle-in-marketing/

www.ventureharbour.com/add-urgency-to-your-landing-pages-with-examples/

Next, move to:

Step 2.) Review your offers and see what can be added as true scarcity

Need resources for that? Consider:

bootstrappingecommerce.com/scarcity-marketing/

www.investopedia.com/terms/s/scarcity-principle.asp

michelfortin.com/blog/use-scarcity-to-sell-not-scare/

Finally, move to:

Step 3.) Split test ideas to see which scarcity offer converts best

Need resources for that? Consider:

tactics.convertize.com/principles/scarcity

shoptimized.net/how-to-add-urgency-and-scarcity-to-your-shopify-store-and-why/

blog.hubspot.com/marketing/how-to-do-a-b-testing

Good stuff!

Your takeaway?

Using scarcity in not only your sales pages but your landing pages, blog posts and more can increase your bottom line…

Why not take advantage of that today?

Enjoy!

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