Ever wake up one morning and think to yourself:
“Jeepers self, if only I could understand why words that should make angels sing instead have zero bearing on my bottom line!”
If so you’re definitely not alone – lots of times you put your heart and soul into what you write, and seeing zero reactions can deflate your eagerness faster than a modern child could embrace ideas they never lived thru themselves!
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
There, you’ll discover goodies like:
“If you suspect your content failed because it’s the same as what everyone else is publishing, see if you can reframe it with a tilt. Look for gaps in what competitors are writing on the topic and adjust your piece to tackle a different angle. Look for long-tail search queries and make sure the article provides thorough answers.
If you can’t find a tilt, then go back to the first step and question whether your organization is uniquely positioned to provide value on this topic. If you still think the answer is yes, keep looking for that unique angle….”
“… You know that old saying: You never get a second chance to make a first impression. You probably rolled your eyes when your parents said it for the umpteenth time. But it rings especially true when it comes to content. Your headline and lede are that first impression….”
Mastering quality content creation is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Decide What You Want To Create Content About
Need help with that? Consider:
Next, move to:
Step 2.) Discover HOW to Create Consumable Content About That Topic
Need resources for that? Consider:
Finally, move to:
Step 3.) Give Yourself Permission and Make It So!
Want ideas for that? Consider:
Past content can always be repurposed and polished up so it shines…
Why not take advantage of that today?
ps – looking for inspiring great marketing goodness? Check out:
Resource #1 – Awesome eMailed Group Coaching
Resource #2 – Grow Your List with Viral PDFs
Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!