🌠 Laying Grand Groundwork for Independence Day Sales?

Ever wake up one morning and think to yourself:

“Jeepers self, if only I could ensure my 4th of July business earnings are as beefy as possible!”

If so you’re definitely not alone – one can take advantage of holidays and event marketing and see an influx of unexpected profits (if one prepares wisely!).

That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):

www.vendhq.com/blog/4th-of-july-marketing/

There, you’ll discover goodies like:

“Take note of social distancing rules in your area

To figure out the right Independence Day ideas to run with, you first need to know what you are (and aren’t) allowed to do in your store and community in general.

How many people can you have in your store at any given time? What activities are allowed and prohibited in your area? Which public or community facilities are open?

The answers to these questions will help you lay the groundwork for your 4th of July campaigns, and ensure that you carry out your initiatives in a safe and effective way…”

and

“…consider products that people can use at home or on their own
This year, some consumers may opt-out of large gatherings and celebrate on their own or with a small group of people. If this is a trend that you see in your market or location, you should adapt accordingly.

Matthew Burke, the editorial director at CompleteGuidetoArchery.com says that 4th of July is usually one of their biggest marketing pushes.

“Archers (and particularly bowhunters) get *really* excited about July 4th, and we usually go big and go patriotic with our archery gear,” explains Matthew. “Usually we don’t have to try so hard, but people are worried this year — many of our customers, especially our older archers, are still very wary of getting together with friends at the archery range for fear of COVID-19.”…”

and more!

Mastering 4th of July marketing is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:

Step 1.) See How You Can Relate Your Niche to the 4th of July

Need help with that? Consider:

jilt.com/blog/fourth-july-email-marketing/

thrivehive.com/4th-of-july-marketing-campaigns-and-promotions/

www.printful.com/blog/independence-day-marketing-campaign-ideas/

Next, move to:

Step 2.) Create a Buildup of Excitement for Your Sale

Need resources for that? Consider:

blog.hootsuite.com/build-pre-launch-hype-social-media/

neilpatel.com/blog/product-launch-strategies/

marketinginsidergroup.com/content-marketing/8-ways-to-generate-pre-event-hype-with-content-marketing/

Finally, move to:

Step 3.) Take Advantage of Social Media and Make It So!

Want ideas for that? Consider:

mention.com/en/blog/social-media-launches/

www.socialbakers.com/blog/7-ways-to-build-buzz-on-social-media-for-your-new-product-before-launch

social.techjunkie.com/july-4-independence-day-hashtags/

Good stuff!

Your takeaway?

Independence Day is coming soon…. and can be used to increase your July bottom line.

Why not take advantage of that today?

Enjoy!

ps – looking for inspiring great marketing goodness? Check out:

Resource #1 – Awesome eMailed Group Coaching
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Resource #2 – Grow Your List with Viral PDFs
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Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!
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