Ever wake up one morning and think to yourself:
“Jeepers self, I wish I know the mystical art of copy so I can really increase my bottom line!”
If so you’re definitely not alone – masatering the art of copy can truly increase your income.
That’s why you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
There, you’ll discover goodies like:
“…Keep It Simple
It may seem obvious to simplify your copy.
But a lot of copywriters fail to do so.
Do you ever come across a reading that just didn’t make sense to you?
That’s because either it was targeted for an expert audience or the copy just wasn’t simplified.
Persuasive copywriting is short and to the point.
That way, you don’t confuse or overwhelm your reader.
For long-form content, you can simplify your copy with short and sweet sentences.
And try to explain technical terms in a watered-down version that the average consumer will understand.
According to Buffer, shorter social media posts get more engagement too.
For example, Tweets with less than 100 characters see a 17% higher engagement rate……”
“…. Use Benefits to Your Advantage
People love what they stand to gain more than what they can lose.
So for this persuasive copywriting tip, you want to clearly define the benefits of buying from your freelancer client.
But sometimes copy just comes across as useless to a consumer. And they’re left wondering what’s in it for them.
Whether it’s a sale, discount, rewards or even just a case study, you must always put your core proposition front and center. Don’t beat around the bush.
As an example, if you land on Roku’s homepage, the words “Lowest Price Ever” instantly jump out at you.
Roku is telling its website visitors that they’re offering their lowest price point of all time at $19.99. And with free shipping.
This is persuasive because it lets you know that your patience has paid off — and now you’re going to pay less than every other Roku customer ever……”
Getting a handle on persuasive copy is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Look Up Effective Copywriting tutorials
Need help with that? Consider:
Next, move to:
Step 2.) Learn from Visualy Engaging Holiday Copywriting Tutorials
Need resources for that? Check out:
Finally, move to:
Step 3.) See How You Can Make Money with Copywriting!
Need ideas for that? Consider:
Copywriting can help boost your bottom line…
Why not see if is something that appeals to you today?
ps – looking for inspiring great marketing goodness? Check out:
Resource #1 – Awesome eMailed Group Coaching
Resource #2 – Grow Your List with Viral PDFs
Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!