Ever wake up one morning and think to yourself:
“Jeepers self, I know that popups are grand for building my list, but quite frankly, I just cannot find anything useful for my site!”
If so, you’re definitely not alone – Most business folk can barely write copy for a sticky note, let alone something that might increase the online bottom line of the customer (okay, true, I used a slight exaggeration, but the point still remains).
That’s why you’ll love the following (and be sure to return when you are done for the rest of the goodies I found for you)
There, you’ll discover goodies like:
“…Use “Character Copy” (The Humane Society of The United States)
You might assume that you need to write copy from the perspective of you, the writer, or on behalf of the brand you’re representing. And ninety-nine percent of the time, you will be correct in that assumption.
But on rare occasions, if you know your audience well, and you want to try something different, it’s worth writing from the viewpoint of a “character,” fictitious or otherwise—even if that character isn’t human.
The Humane Society of The United States is a great example of a brand using a character copy in a way I haven’t found online before…”
“….And at first glance, there’s nothing out of the ordinary here. You’re asked to enter your email in exchange for an incentive. But upon closer inspection, there are a few subtleties that you can easily overlook.
First, Kate Spade frames its offer as something you “qualify” for, something only a few are privy to. Next, it offers, not one, but two, time-bound benefits—benefits that are free, regardless of whether you’re a first-time visitor—and offers them at no extra cost.
Third, each benefit is formatted as a bullet point for easy reading…..”
Mastering Popup Copywriting is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Discover General Popup Copywriting Tutorials
Need help with that? Consider:
Next, move to:
Step 2.) Prefer Visual Learning? Check Out Popup Copywriting on YouTube
Need resources for that? Look at:
Finally, move to:
Step 3.) Armed with the Above, Learn Ways to Make Money with Popups and Make It So!
Need ideas for that? Consider:
Popups could boost to your bottom line…
Why not see if that would work for you today?
ps – looking for inspiring great marketing goodness? Check out:
Resource #1 – Awesome eMailed Group Coaching
Resource #2 – Grow Your List with Viral PDFs
Resource #3 – The Excellent Entrepreneurial Executive eSquared Club!