Ever wake up one morning and think to yourself:
“Jeepers self, if only I could log into my autoresponder and behold more clicks than crickets could chirp in the 2024 World Chirping Association Games!”
If so you’re definitely not alone – even IF the 2024 WCAG was made up on the spot, having more people than 0 actually *open* your email is a Very Good Thing indeed!
And wanna know the bestest ways to help encourage that, aside from offering free bank pens and gourmet coffee?
No no no no! Instead… think of the mysteries of the eMail Subject Line (otherwise known as the OMGGOOGLEWHYDONTYOUPUTMYEMAILSINTHEPRIMARYFOLDER). Trust me.
Do it now.
Don’t know how to do it now? Well! methinks you’ll love the following (and be sure to return back once you’re done so you can benefit from the additional resources I uncovered for you):
There, you’ll discover goodies like:
Nobody wants to be treated like a number and your subscribers are no exception. If you want to make your potential customers feel valued, personalizing your email campaigns is the key.
Whether you’re selling a $25 shirt or a $5000 premium leather bag, you have to make your customers feel appreciated for every dollar they spend on your store.
Personalizing your subject lines with details that are relevant to each subscriber helps your emails stand out in their inboxes….”
“… Celebrate Their Birthday
“I don’t like birthday surprises,” said no one ever (except for my spouse who seriously despises the mention of anything even remotely resembling a birdieDay celebration so instead we just got to our local ShopRite for the 70% off food and yep… I just digressed).
According to Experian, birthday emails have a 481 percent higher transaction rate, make 342 percent more revenue per email, and achieve 179 percent higher click rates compared to regular emails.
Rent the Runway, an online business that provides designer dresses and accessories for rent know this well. That’s why the company sends special surprises on its subscribers’ birthdays. …”
Mastering eMail headlines is a topic that could make for a grand challenge, cheatsheet, tutorial and more. You could structure it like so:
Step 1.) Settle on your Unique Brand Voice
Need help with that? Consider:
Next, move to:
Step 2.) Look For eMail HeadLine Tutorials
Need resources for that? Consider:
Finally, move to:
Step 3.) Benefit from eMail Subject Generators for Inspiration, Craft Your eMail and Make It So!
Want ideas for that? Consider:
The first step to profiting with eMail marketing is to actually get said email read. Just a few wee tricks might increase the percentage of folk who open your communications….
Why not take advantage of that today?