The call to action (CTA) is the most important part of a website. It’s what turns visitors into cash. So, before you write the copy for your next so-so CTA, take a look at these 9 tips. Take advantage of them and you’ll be increasing conversions in no time at all.
1. Use active words.
You see active words all the time. Think of all the action words you see in ads: buy, subscribe, download, register, call, etc. Why are they there? Because they inspire people to act, just as their name suggests.
2. Keep it short.
Notice that all of my tips here are short. They are to the point and do not have any unnecessary words. Use this philosophy in all of your calls to action. If you want to capture attention, don’t write a novel.
3. Use simple words.
Resist the urge to use complex words and sentence structures. If there is a smaller, more simple word to use, use it. The average person doesn’t read at a high level. Simple words have high conversion rates.
4. Convey urgency.
Don’t put off until tomorrow what you could do today, right? Wrong. Everyone puts things off until tomorrow. Your job is to ensure that your call to action isn’t one of them. Convey “now or never”!
5. Use buzzwords.
They might sound cheap and overused, but they work. Think of all the buzzwords you read each day: unique, innovative, award winning, exclusive, solution, leading, etc. Don’t count them out.
6. Avoid spam signals.
There’s a thin line that you need to learn to toe. Avoid any language or punctuation that will send up red spam flags. For example, avoid the use of “!!!” or “!?!”
7. Use numbers.
It seems like everyone is creating lists these days, right? Right. That’s because lists involve numbers, which are more appealing to the human eye than words. Notice the number in the title of this post.
8. Advertise the value.
You can sell anything to anyone when you know this trick: promote the value. It sounds simple, but it’s overlooked. Put yourself in their shoes and focus on what’s in it for them. Show them the value right away!
9. Be specific.
Did you know that you miss out on leads because your CTA isn’t specific enough? They want to know exactly what is going to happen when they click through. Explain the specifics of what you want them to do and what will happen after.
Are you already using some of these tips? Which tips have worked best for you?
Original Post: 9 CTA Copywriting Tips
© JonathanVolk.com – A Blog about Making Money Online, 2011.